Are Paid Listings Worth It? Wedding Planner Marketing Revealed

Inside This Episode:
2:00 - Investing too early
2:55 - Research the competition and volume of your city

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Transcript

Hi friend. My name is Sarah. I'm the founder of Jani Charm. I'm so excited you're here and you don't know who we are. We're a national wedding planning and design firm with planners located across the country. Would love to you for you to follow our link below, learn a little bit more about us, but today it's about you because the number one question I get in my wedding planner. Facebook group, and honestly, this app applies to all wedding pros. I just see it over and over and over again is, are listings worth it? So you've got like the not, and you've got listings on local blogs. And are those listings worth it? And I have two key takeaways that I'm really excited to share with you today. I have launched over 13 locations. I have paid for ads in 13 locations, listings, whatever. And here's my best advice. If you're a new wedding pro, a new wedding. I really wanna caution you on getting a listing, and the reason is you might not be ready yet. And so when you buy this listing, you get on that sales call and they're like, you need this listing. It's gonna change your life. You're gonna get so many inquiries, it just takes this investment to get these leads, and you're gonna right off into the sunset. I want you to stop. I want you to think about your business and where you truly are, and if you're ready for this in investment yet, I actually have a, you know, free guide for new planners, the first five steps to Start your Wedding Planner for Business. I think it always surprises people what's in that guide. Because yes, planning and process is an experience center, another plan, all those things are really great, but what I'm talking about in that guide is my belief that you need to have a brand as you start launching. So you need to kind of know what's your calling card, what makes you unique. You need to have a one page web website slash page. You need to do some brand images so that you can communicate your vibe to people on Instagram and on your website, and you have a headshot and people can see you and fall in love with you. And. All those things. And so those are the things that I'm recommending people do first, and that's what I'm gonna recommend you do before you buy a listing and you make that investment. Because what I've seen happen over and over and over again is that wedding planners and providing professionals, they buy that listing, they make that investment, but they weren't ready. They don't have the images for their listing. They don't have clients to ask for reviews for their listing. And so now they bought a listing. In Atlanta, Georgia, and they are swimming in a sea of wedding planners who have 30 plus reviews and gorgeous images and all of this stuff. A full description of who they are and what makes them amazing, and so that's not fair. That's not fair. It's gonna be really hard for you to get leads in a system. That's rewarding this experience, more experience, more images, more reviews. So before you make that investment, are you really truly ready? Now, my other big piece of advice after listing, like I said, well over. 10 plus locations. I have purchased listings, year long listings in, and what I notice is that in a big city like DC or Atlanta, these listings often fall flat, even for a big brand like Chancey Charm. But in smaller locations, especially destination locations like Cape Cod, we were able to see a lot of good traction and get a lot of good leads without even having a huge presence of images and reviews and those kind of things. Cause it's a smaller market. So when someone goes to, you know, the not Cape Cod. They're gonna see our listing when someone goes to the not Atlanta. They're not, they often were not. Um, we all know how that, that kinda game works. Um, so I think either finding a location where there are not a lot of people listed or finding a listing, there's a lot of local blogs and stuff where there're not a lot of people listed. Maybe that's a win for you. I actually have my own listing now with Chancey Charm, where I'm promoting a. Maximum four planners per location because I was so passionate that if someone's purchasing a listing with Chancy charm so they can be promoted and be a partner with us, I wanna make sure they're seen Every time someone goes to that location page. I also wanna make sure that they get that lead in their inbox. So every time a lead comes in for a location, I'm actually sending it to all four planners who are in that location. So they all have a chance, they're all getting leads in their inbox, and it just feels so much better. If you're interested in that as a planner, would love to have you apply. There's an application page on my website under planner, uh, partner program. Would love to have you, but I hope and pray really, even if that's not a fit for you, that today was a win. This video was a win for you, that you feel like you have some clarity on listings and whether or not you are ready for to purchase one on your own. So I wish you the best blessings. Thanks for joining.